Receptive Capital Blog
Opinions and updates on the East Coast cannabis markets.
I Just Enjoy The Plant. It’s As Simple As That.
During Kevin Durant’s interview at Game Plan by CNBC and Boardroom, he said, referring to cannabis, “Everyone does it, to be honest, it’s like wine at this point”. This was the line most media outlets lifted. But the line that I remember most is…“I just enjoy the plant. It’s as simple as that.”
The Cannabis Terminology Style Guide
When you join the cannabis industry, the terminology is pretty daunting. The good people at Oaksterdam University have created a very useful tool called the "Cannabis Terminology Style Guide". This style guide is designed for use in academia and by any journalist, reporter, writer, or public relations professional.
New Trainings and Certifications from Vangst, Trym and More
We get real excited when two industry pioneering companies come together to create trainings and certifications to level up the cannabis workforce.
Why Are We Asking Consumers to Memorize Chemical Compounds?
I've been in the cannabis industry for years now and I'm getting a little impatient with "Terpenes are the future of how consumers will buy cannabis" theory. We don't have to create our own lexicon and confuse consumers. Lavender, gas, citrus, pine, pepper, etc. These are all words consumers use that they understand.
Why Aren’t More People Talking About Cannabis As A Potential Alternative To Opioids?
Cannabis is a potential alternative to opioids because it has been shown to be effective at treating pain. From multiple recently published studies, adult use cannabis markets have a measurable positive impact in the fight against the opioid addiction crisis.
The “I’m High Right Now” Campaign Is Smart
We’re thrilled to see Cannabis Media Council’s “I’m High Right Now” campaign get the attention it deserves and we look forward to future campaigns from Cannabis Media Council.
Miss Grass Homecoming in New Jersey
Lots of attention on NY and well-deserved. However there is a very exciting story happening in NJ. Miss Grass, a female-founded, female-led brand, originally launched in CA, is taking the state by storm in homecoming fashion for Kate Miller.