Receptive Capital Blog

Opinions and updates on the East Coast cannabis markets.

Opinions Rick Bashkoff Opinions Rick Bashkoff

Why Are We Asking Consumers to Memorize Chemical Compounds?

I've been in the cannabis industry for years now and I'm getting a little impatient with "Terpenes are the future of how consumers will buy cannabis" theory. We don't have to create our own lexicon and confuse consumers. Lavender, gas, citrus, pine, pepper, etc. These are all words consumers use that they understand.

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Opinions Rick Bashkoff Opinions Rick Bashkoff

Old Pal “Baked At Home” Hits The Mark

This product hits the mark and, in our view, provides validation for the "cannabis will be everywhere" element of our thesis. The cannabis plant is so dynamic and we have decades of product innovation ahead of us. That is what makes the consumer side of this business so attractive to us as investors.

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